Top 5 Personal Finance Apps in South Africa: Q1 2023 Performance

In the first quarter of 2023, the top five personal finance budgeting and planning applications in South Africa showed varied performance metrics across downloads, revenue, and active users. Here, we break down the trends for each app.

22seven: Budget, Track & Save saw its weekly downloads fluctuate, peaking at around 1.4K in early January and ending the quarter with approximately 846 downloads per week. The app maintained consistent weekly revenue, averaging around $5. Weekly active users initially rose to a high of about 3K in the first week of January but saw a gradual decrease, stabilizing at around 2K by the end of March.

Splitwise experienced a modest decline in weekly downloads, starting from 1.1K at the end of December and ending the quarter at about 753 downloads per week. Weekly revenue peaked at $173 in the first week of January and then varied between $78 and $126 for the rest of the quarter. Active users remained relatively stable, averaging around 2.8K throughout the quarter.

Budget planner—Expense tracker had a steady download performance, with a notable peak of 799 downloads in the last week of January. Weekly revenue showed some fluctuations, peaking at $97 in early January and averaging around $60 for most of the quarter. Active users generally hovered around 900, with a slight increase towards the end of the quarter, reaching approximately 1K.

SLIPZ showed significant variability in weekly downloads. The app peaked at 2.8K downloads in late January but saw a drop to around 270 downloads by the end of March. Revenue data was not available for this app.

My360 powered by Standard Bank exhibited a steady trend in downloads, starting at 203 in late December and ending with approximately 293 downloads per week in late March. Revenue data, as well as active user metrics, were not available for this app.

These data insights are sourced from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.